ABEL
Abel is the result of former winemaker and New Zealander Frances Shoemack’s search for an elevated natural perfume over a decade ago. At the time, luxury natural products existed in almost every category - except perfume. Learning about the petrochemical-based industry and the toll it takes on humans and the environment, Frances knew it was something she needed to address. By combining 100% plant-derived ingredients with the latest biotechnology, European design and the artistry of Master Perfumers Abel delivers an elevated scenting ritual to customers in over 25 countries worldwide without compromising on ethics or aesthetics.
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