RICE NINE TEN

RICE NINE TEN embodies the spirit of learning from the past to create something new, reimagining traditional items. The brand name is derived from the Japanese kanji characters for "iki" ( 粋 ), which literally means "chic" or "refined style." which is written as 米 (RICE) + 九 (NINE) + 十 (TEN) = 粋 (IKI). This was a term used in old Japan to describe stylish people with a unique sense of fashion, and the brand was named with the desire to propose a one-of-a-kind style, much like this word.

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